Crossroads Outdoor LLC
We'll Make You Famous!

Crossroads Outdoor, also known as Crossroads Digital Outdoor, L.L.C. is a Michigan, family-run billboard advertising company committed to our advertisers and dedicated to providing excellent customer service. Our focus remains on serving our clients modern advertising needs with the help of digital billboard placement and programming. Our All-Digital Billboards have programmatic capabilities and our attention to detail means your ads will be fresh, relevant and timely.

Today’s business world is challenging. With people having a variety of products and services to choose from, it is essential that your business stands out. A great way to separate yourself from the competition is by targeting your audience and creating brand recognition. That’s where we come in! Billboard advertising is one of the most cost-effective forms of advertising. We’ll integrate your business ideas with our creative talent to develop a billboard campaign that will get noticed.

Crossroads Digital Outdoor currently has digital billboards in the Detroit Metro DMA and west Michigan.  Cities include Troy, Royal Oak, Dearborn Heights, Lansing, Kalamazoo and Battle Creek. We are Michigan's only digital-only billboard company and the only billboards in Troy.

Crossroads Digital Outdoor welcomes you to look around our website at and conduct your own outdoor advertising billboard research. We are confident you will find that our coverage area coupled with the expertise in the Outdoor industry will help your business grow and succeed. We look forward to hearing from you whether you wish to advertise with us or if you are interested in leasing or selling your outdoor advertising-worthy property. Crossroads Digital Outdoor wishes you a fabulous day and best of success.


My name is Lara Hakamaki and I am the Director of Corporate Development for Michigan Psychological Care and Refresh IV Bar. Part of my position includes the marketing and development of our facilities. Though the different businesses require different methods of marketing, one thing continues to work for both. Crossroads Outdoor has been a huge asset to our companies. With incredible customer service, speedy updates, professionalism, and creativity, Crossroads is the best place to get your billboard and other marketing needs met. I have worked with Tim from Crossroads for about a year at this point, and will continue to utilize his services for years to come. He checks in frequently to make sure we are happy, responds quickly, provides high quality results, and offers amazing prices. Crossroads does digital billboards, which is pretty new to me. I have noticed a higher return on investment with these digital billboards compared to the static boards I have had in the past. 

Their prices are consistent if not better than a lot of static board companies. With the production fee cut out, you’re able to not only afford the digital boards, but switch them often and quickly. With a static board, it would take time for the art to be created, printed, then put up. With Crossroads, we can have a new billboard up on the same day. You can also switch the board multiples times a day, week, month, etc. We like to have the weekend focus on our hangover IV, while the rest of the week focuses on our general wellness, beauty elixir, etc. 

It takes an average of 7 times of seeing something before remembering it. If you have your billboard on someone’s route to work and they see it every day, they’re more likely to check you out! At the same time, how many times have you driven past the exact same billboard and not even noticed it because it’s the same every time. With Crossroads, you can switch it up often, so it’s something new for them to notice and get those 7 views in for brand recognition. 

I have referred several friends and companies to Tim as I know they will see success with his help. Whether a small business with 1 location or a large business with 10, Crossroads has billboards everywhere to fit your needs. Our psychological services have 5 offices and the IV bar has 1. Call Tim today to explain your marketing needs and see the clients fly in. You won’t regret it.

With great respect,
Lara Hakamaki
Director of Corporate Development
Michigan Psychological Care
Refresh IV Bar


(517) 749-2425

"I want to thank the team at Crossroads Digital Outdoor. Your entire team has been very responsive whenever I have a question, and also very creative with their approach to advertising. I particularly want to thank Steve Sarkon for his expertise."

"We wanted to thank you for your support and let you know that you have exceeded our expectations as our sales representative. Your continuous attention to detail with little things, response times, and assisting us with ad creation has just been phenomenal.

It's people like you that help make our business a success."

"Steve Sarkon regularly demonstrates that he truly cares for the zoo as a client and he works hard for us. We are excited for the upcoming season and the great success we're going to enjoy from working with Steve and his team."